2025

User Experience Design

Role / user research, design thinking, vibe code prototyping, usability testing

Duration / 3 months

From behavioral insight to a functional MVP

Concert Crowd is an event-based social platform designed to help concertgoers connect, meet and share live music experiences together.

The idea sparked from a casual conversation with a colleague who struggled to find someone to attend Doja Cat’s concert with, a challenge that resonated with me and reflects a common experience among music fans.

From conducting user research to better understand the needs, concerns, and motivations of the target audience to vibe coding an MVP based on user insight to test usability.

"The true beauty of music is that it connects people."

Roy Ayers

Challenging assumptions

Music fans who lack friends with similar taste often struggle to find concert buddies, and existing online communities are hard to find and scattered. They need an easy and safe way to connect with like-minded attendees.

Outcome

By prioritising accessibility, safety, and ease of connection, the outcome is a simple, safe web app that helps fans connect with like-minded attendees, making concerts more social and accessible.

How might we help music fans easily find and connect with others attending the same concert in a low-pressure way?

User Research

Know thy users. Here're some insights gathered from targeted users interviews, aged 18 - 35.

“I still can’t find anyone to go Doja Cat’s concert with, none of my friends are into her.” - Tisha, 24

“I bought a ticket to Ichiko Aoba alone because I really wanted to catch her live. Would go with friends but they don’t listen to her music.” - G, 30

"I usually go to concerts alone but it gets boring during intermissions. My friends won’t pay for artists they’re not into." - Jackson, 18

Usability Testing

Tested MVP on 5 users.
Setup scenario to perform task -> goal, observed and interviewed.